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Archive for May 5th, 2014

Study Reveals Mobile Reading Revolution In Developing Countries

Posted by Business in Ghana on May 5, 2014

Findings show how mobile devices are unlocking literacy potential-

UNESCO publishes largest study of its kind, revealing that underprivileged men and women enjoy reading and are increasingly taking to their mobile phones to do so  
  Top book searches include Harry Potter, Animal Farm, Romeo and Juliet and Twilight,       Romance is the most popular genre, followed by religion

 23 April 2014 _ In celebration of World Book Day, UNESCO, in partnership with Worldreader and Nokia, today released the results of the largest survey ever to be undertaken on mobile reading in the developing world, revealing that mobile devices can significantly help to enhance people_s literacy skills.

Nearly 5,000 people across seven developing countries _ Ethiopia, Ghana, India, Kenya, Nigeria, Pakistan and Zimbabwe _ were interviewed as part of the research, which discovered that women and girls in particular are benefitting from having a new way to access books, reading on their mobile phones up to six times more than men and boys.

The study also showed that parents regularly read to children using mobile phones, that the vast majority of people enjoy reading more now than they did before they could read on handheld devices and that mobile reading often reverses people_s negative attitudes towards reading. Read the rest of this entry »

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